1. What cookies are
A cookie is a small text file that your browser stores on your device when you visit a site. Cookies let a site remember things such as the language you chose, and make it possible to measure how the site is used.
We also use your browser's local storage (localStorage), which works in much the same way but stays until it is cleared.
2. Consent and withdrawing it
Strictly necessary cookies are always active, because the site does not work without them. Analytics is enabled only if you accept it in the notice that appears at the bottom of the page.
You can withdraw your consent or change your choice at any time with the button below. Your choice is stored in your browser, not on our servers.
3. Cookies we use
| Name | Type | Purpose | Duration |
|---|---|---|---|
| gbc-cookie-consent | Strictly necessary (localStorage) | Remembers whether you accepted or declined analytics | Until browser data is cleared |
| gbc-language | Strictly necessary (localStorage) | Remembers the language you chose (FI/EN) | Until browser data is cleared |
| _ga | Analytics (Google Analytics) | Distinguishes one visitor from another | 2 years |
| _ga_<id> | Analytics (Google Analytics) | Maintains session state for measurement | 2 years |
| _lfa | Analytics (Leadfeeder / Dealfront) | Identifies which company has visited the site | 2 years |
| _gcl_au | Advertising (Google Ads) | Measures ad performance and enables remarketing | 90 days |
| _uetvid, _uetsid | Advertising (Microsoft Advertising) | Measures Bing ad performance and enables remarketing | 390 days / 1 day |
No analytics cookies are set at all before you have given your consent.
4. Google Analytics, Leadfeeder, Google Ads and Microsoft Advertising
We use Google Analytics to measure visitor numbers and how the site is used. The service is provided by Google Ireland Limited. IP anonymisation is enabled, we do not use analytics data for advertising, and we do not link it to an identified individual.
We also use Leadfeeder (Dealfront Group GmbH), which identifies from the IP address which company's network a visit came from. It is used for business-to-business sales and is not intended to identify an individual visitor. Leadfeeder is likewise loaded only with your consent.
We use Google Ads for advertising. Advertising cookies measure how our ads perform and allow us to show ads to people who have visited the site before (remarketing). They are set only with your consent, and are never used on the basis of sensitive characteristics.
We also use Microsoft Advertising (Microsoft Ireland Operations Limited) for advertising on Bing. Its UET tag measures ad performance in the same way as Google Ads, and it too loads only with your consent.
5. Managing cookies in your browser
You can block cookies or delete ones already stored through your browser settings; your browser's own help pages explain how. Note that blocking strictly necessary cookies may stop parts of the site from working.
6. Changes
We update this cookie policy if the cookies we use change. The version in force is always the one on this page.
Our privacy notice explains how we process personal data.